{"id":20106,"date":"2026-01-08T10:08:57","date_gmt":"2026-01-08T04:38:57","guid":{"rendered":"https:\/\/www.ibsl.lk\/?post_type=lp_course&#038;p=20106"},"modified":"2026-01-26T09:50:45","modified_gmt":"2026-01-26T04:20:45","slug":"certificate-in-relationship-management-financial-services-marketing","status":"publish","type":"lp_course","link":"https:\/\/www.ibsl.lk\/?lp_course=certificate-in-relationship-management-financial-services-marketing","title":{"rendered":"Certificate in Relationship Management &#038; Financial Services Marketing"},"content":{"rendered":"<div class=\"courses-details-desc\">\n<div class=\"courses-details-desc\">\n<div class=\"courses-details-desc\">\n<div class=\"courses-details-desc\">\n<h3>Objectives<\/h3>\n<div>To equip participants with the skills to build trusted customer relationships, understand financial needs, and responsibly market banking products and services. The program emphasises customer engagement, ethical practices, digital banking, and sustainable growth\u2014reflecting both global trends and Sri Lanka\u2019s financial landscape.<\/div>\n<h3>Course Contents<\/h3>\n<ul>\n<li>Foundations of Banking &amp; Customer Needs<\/li>\n<li>Customer-Centric Engagement Techniques<\/li>\n<li>Advanced Relationship Management<\/li>\n<li>Digital Banking &amp; Customer Experience<\/li>\n<li>Financial Services Marketing in the Digital Era<\/li>\n<li>Ethics, Compliance &amp; Responsible Banking<\/li>\n<li>Building Long-Term Customer Loyalty<\/li>\n<li>Emerging Trends &amp; Global Best Practices<\/li>\n<li>Group Presentations<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<h5><b>Commencement<\/b><\/h5>\n<p>  22nd February 2026 (Sunday 1.30 pm. to 5.30 pm)<\/p>\n<p><\/p>\n","protected":false},"featured_media":10735,"comment_status":"closed","ping_status":"closed","template":"","course_category":[216],"course_tag":[203],"class_list":["post-20106","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-course-code-cc24","course_tag-course-code-cc17","course"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=\/wp\/v2\/lp_course\/20106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20106"}],"version-history":[{"count":6,"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=\/wp\/v2\/lp_course\/20106\/revisions"}],"predecessor-version":[{"id":20403,"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=\/wp\/v2\/lp_course\/20106\/revisions\/20403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=\/wp\/v2\/media\/10735"}],"wp:attachment":[{"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20106"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcourse_category&post=20106"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/www.ibsl.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcourse_tag&post=20106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}