Course Overview
Objectives
To equip participants with the skills to build trusted customer relationships, understand financial needs, and responsibly market banking products and services. The program emphasises customer engagement, ethical practices, digital banking, and sustainable growth—reflecting both global trends and Sri Lanka’s financial landscape.
Course Contents
- Foundations of Banking & Customer Needs
- Customer-Centric Engagement Techniques
- Advanced Relationship Management
- Digital Banking & Customer Experience
- Financial Services Marketing in the Digital Era
- Ethics, Compliance & Responsible Banking
- Building Long-Term Customer Loyalty
- Emerging Trends & Global Best Practices
- Group Presentations
Instructor
Kavindu: +94 768 202 857 (kavindu@ibsl.lk)
